Operations
Cold-Chain Logistics: The Silent Backbone of Fresh Produce Exports
Temperature deviations of just 2°C in transit can slash shelf life by half. How we engineer the cold chain from farm to port to plate.
The economics of fresh-produce export live and die by the cold chain. A single break in temperature — a pallet left on the tarmac, a reefer container powered down at anchor — can compress a 30-day shelf life to 12 and destroy an entire consignment's margin.
At our Karachi facility, produce is pre-cooled within four hours of arrival. From that point, temperature is tracked at every touchpoint with IoT loggers whose data is available to buyers in real time.
Reefer containers are pre-tripped 12 hours before stuffing. We inspect airflow, refrigerant charge and the container's data-logger history before we release a booking — a step many exporters skip and buyers rarely see.
The result: our claim rate on temperature-related quality issues is below 0.4% across the last three seasons, against an industry benchmark of 2 – 3%.
